Trending topics of 2020 in personal branding

 Trending topics of 2020 in personal branding


Spotlighting the ongoing era, this year 2020 begin with the celebrations for New year and as usual the world was running in coordination with the time.
 The things all around seem to be happening intact.

 The question that arises is what all was trending all around



The share value of certain industry rallied up, some were facing downfall, the financial budget was announced by our honorable Finance minister, and henceforth.

Meanwhile entire world was running with the basics, “Wuhan”, before the beginning of this year was facing a great disaster- “COVID-19”.

Since November 2019, this disease which spreads by touching or being in contact with the infected person, also known as “Corona Virus” started spreading like a wildfire.

 In the beginning some hundreds of people were infected only in “Wuhan”, but now the whole world is suffering from this pandemic and the graph has reached the apex, i.e., now around millions of people are been infected with this virus.

In the field of personal branding the topics which attract more traffic is the one that is related to the current scenario.
Nowadays every business coach is relating its topic with COVID because they know that it’s a hard time for the world.
In personal branding, one should be well versed with the current topic in order to interact with the target audience.

3 Trending topics of 2020

·       Work from home
The growth of the Work from Anywhere Movement can’t be understated in the past decade. Companies all around the word are forced to allow work from home to their employees.
Nowadays this is the new trend and now companies have to find a solution for this problem. This makes it the most trending topic.
Consider Seth Godin he is writing blogs associated with this topic and how to get benefited from it.

·       New Economy
The whole world economy has changed in 2020. People are finding out new ways of doing business.
Many coaches are articulating on the opportunities that a small business can grab in this situation where every business has to change its strategy.

Consider Tony Robbins, he is writing blogs in order to guide his target audience. He is also motivating his audience by videos and podcasting by telling them ways about how to grow your business.

  • Social distancing
    The novel coronavirus has dramatically changed how we spend time and share physical and virtual space  with each other.
    People are in favor of not meeting others and even they scared to go out.
    Many leaders  worldwide  are talking about social distancing and its importance.

    Coache  like John Mattone are writing articles about how to maintain distance  from others such that it won't affect your work.

 4 major trends in 2020

Video




Videos are quite popular in this field because most people are attracted to videos. It gives more information than any image and with it, people can choose the length, style, and content that best suit their personal brand strategy.
 To remain relevant and engaging, videos are most used.

If you haven't included videos in your personal brand strategy, the time to start is now.

 

Podcast




These are formats that are becoming increasingly dominant over this period.
It is an opportunity that allows you to go into more depth about your brand. Your story can be narrated or you can invite a guest with a complementary or contrasting perspective.
All you require for a podcast is a laptop and a decent microphone.


Webinars






These are online meets and lectures held live over the internet. Unlike live conference and seminars, webinars do not require the speaker to travel to another place or to book a conference.

In 2020 these are very trending as people can conduct these while sitting at their home comfortably.

 

Live streaming




Today, brand live streaming content has grown to become one of the most effective ways to garner more viewers and leverage the power of already existing communities. Most importantly it builds a strong connection with customers.

If you choose to move forward using live streaming, you will give your personal brand the boost it needs.

In order to earn their trust Live streaming is a huge stepping stone. When communicating directly with your customer by means of live streaming you do a couple of very important things :

a) You humanize the brand.
b) Send trust signals.
c)Provide a solution personally.


Conclusion

2020 came up with something which no one expecting.
It has changed everyone's life drastically. People all around the world are talking about how to cope up with this situation and finding new ways of doing the business and reaching their audience.
Many personal brands have already found their way and are communicating through the ways mentioned.

Have you found one?

 

 

Comments

Post a Comment

Popular posts from this blog

Socio-Economic Classification

Image
SEC Classification  The  SEC Classification is the classification or grouping of Indian consumers on the basis of certain specifications.  Traditionally the two parameters or specifications used to classify or group consumers were: Education and income of an individual The Urban SEC grid: The SEC functions according to its Grid. In the urban grid, there are 8 classified educations and occupations, that are: In the above table, it’s classified into three classes that are upper, middle, and lower classes.  The upper class is from A1 to B1  T he middle class is from B2 and C and the lower class is from D to E2. The Rural SEC Grid: However, in the rural SEC Grid, the population is categorized in sections like R1, R2, R3, and R4 based on the education of an individual. New Consumer Classification System (NCCS) However, Market Research Users Council, India (MRUC) has presented a new classification known as New Consumer Classification System (NCCS) which calculates Household Preimmunises In
Read more

Experiential Marketing

Image
  Experiential Marketing What Exactly is an experience is? An Experience = How we learn about life, Stimulation of all the senses, The act of discovery, A reason to Believe. The experience could be all the above things and none of these things. Experiences are undefinable. But they are also super personal and that is the power of them. One thing we can all agree on is that first experience is the most memorable and powerful. How does Defining experiences relate to advertising? Experiential marketing is a technique that creates experiences between brands and consumers. This marketing strategy helps the customer in engaging and creating a real-life experience that will be remembered. It creates an impres sion of the product or service in the minds of consumer. Some examples of Experiential marketing CERAGEM It is the machine for your internal healing. So, what is their marketing strategy? They invite customers to their center and ask you to experience their service for fr
Read more

GUERRILLA MARKETING

Image
  GUERRILLA MARKETING          If a business is using only traditional marketing then they are missing out on an incredible valuable opportunity to get more attention and generate more leads, customers and sales. By this article you will be knowing what exactly Guerrilla marketing is and how it works?      Guerrilla Marketing isn’t new! Yet it still, after all these years one of the misunderstood and underused marketing strategies available to today’s modern marketer. It was offered up as an alternative to more traditional or conventional kind of marketing.   What exactly Guerrilla marketing is! And what does it mean to a business?      Guerrilla marketing started a way back in 1984 when American business writer Jay Conrad published a book of the same. He described in his book that this kind of marketing strategy focus on taking the customer/viewer with surprise by creating a strong and eventually creating a massive buzz through a word-of-mouth. Now after 3 decades guer
Read more