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GUERRILLA MARKETING

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  GUERRILLA MARKETING          If a business is using only traditional marketing then they are missing out on an incredible valuable opportunity to get more attention and generate more leads, customers and sales. By this article you will be knowing what exactly Guerrilla marketing is and how it works?      Guerrilla Marketing isn’t new! Yet it still, after all these years one of the misunderstood and underused marketing strategies available to today’s modern marketer. It was offered up as an alternative to more traditional or conventional kind of marketing.   What exactly Guerrilla marketing is! And what does it mean to a business?      Guerrilla marketing started a way back in 1984 when American business writer Jay Conrad published a book of the same. He described in his book that this kind of marketing strategy focus on taking the customer/viewer with surprise by creating a strong and eventually creating a massive buzz through a word-of-mouth. Now after 3 decades guer

Experiential Marketing

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  Experiential Marketing What Exactly is an experience is? An Experience = How we learn about life, Stimulation of all the senses, The act of discovery, A reason to Believe. The experience could be all the above things and none of these things. Experiences are undefinable. But they are also super personal and that is the power of them. One thing we can all agree on is that first experience is the most memorable and powerful. How does Defining experiences relate to advertising? Experiential marketing is a technique that creates experiences between brands and consumers. This marketing strategy helps the customer in engaging and creating a real-life experience that will be remembered. It creates an impres sion of the product or service in the minds of consumer. Some examples of Experiential marketing CERAGEM It is the machine for your internal healing. So, what is their marketing strategy? They invite customers to their center and ask you to experience their service for fr