Within Limits - Knowledge That Keeps You Happy From Within

  GUERRILLA MARKETING          If a business is using only traditional marketing then they are missing out on an incredible valuable opportunity to get more attention and generate more leads, customers and sales. By this article you will be knowing what exactly Guerrilla marketing is and how it works?      Guerrilla Marketing isn’t new! Yet it still, after all these years one of the misunderstood and underused marketing strategies available to today’s modern marketer. It was offered up as an alternative to more traditional or conventional kind of marketing.   What exactly Guerrilla marketing is! And what does it mean to a business?      Guerrilla marketing started a way back in 1984 when American business writer Jay Conrad published a book of the same. He described in his book that this kind of marketing strategy focus on taking the customer/viewer with surprise by creating a strong and eventually creating a massive buzz through a word-of-mouth. Now after 3 decades guer

We are all very much familiar with the word “Brand” but do we really know what it is actually. Is it just the name of the company or is just defined by the logo? We always tend to compare and talk which brand is better. Don’t we? But are we really talking about the specifics or are we just going with the popular perception. So what is a ‘brand’ basically? Let’s see!  What is a Brand? Brand is a name developed for a product or service to successfully connect with the customers and distinguish the product / service from the other alternatives in the market with unique symbol, logo, phrase, mark etc. In the earlier days, brand was just referred to the company’s logo or may be even their tagline and nothing more. Over the years, it has evolved a lot. Though even today its primary strength is the logo and name, but it has included other aspects and has become more dynamic in nature. A brand now provides the audience everything the company does or can do. It also conveys the core values of