Within Limits - Knowledge That Keeps You Happy From Within

  GUERRILLA MARKETING          If a business is using only traditional marketing then they are missing out on an incredible valuable opportunity to get more attention and generate more leads, customers and sales. By this article you will be knowing what exactly Guerrilla marketing is and how it works?      Guerrilla Marketing isn’t new! Yet it still, after all these years one of the misunderstood and underused marketing strategies available to today’s modern marketer. It was offered up as an alternative to more traditional or conventional kind of marketing.   What exactly Guerrilla marketing is! And what does it mean to a business?      Guerrilla marketing started a way back in 1984 when American business writer Jay Conrad published a book of the same. He described in his book that this kind of marketing strategy focus on taking the customer/viewer with surprise by creating a strong and eventually creating a massive buzz through a word-of-mouth. Now after 3 decades guer

  Mobile marketing is a marketing strategy which enables a company to reach to its target audience on their mobiles. A company can reach its target audience via SMS, social media, mobile applications, emails, push notification, and websites. Nowadays, Companies try to keep the customer engaged with the brand. For example, Myntra send personalized push notification to its customers through its application which keeps the customer engaged with the brand. Mobile marketing provides the provision of staying connected with the target audience at all time. Gone are the days when we used to have one mobile phone in the whole family. Now everyone has their own devices, this has led to the growth of mobile marketing.   Types of Mobile Marketing: There are plenty of channels available for a company to market themselves on mobile. Factors like target audience, budget, and content determines the type of channel though which the advertisement should be done. Why Mobile Marketing should bed d