Mobile Marketing

 Mobile marketing is a marketing strategy which enables a company to reach to its target audience on their mobiles. A company can reach its target audience via SMS, social media, mobile applications, emails, push notification, and websites.

Nowadays, Companies try to keep the customer engaged with the brand. For example, Myntra send personalized push notification to its customers through its application which keeps the customer engaged with the brand.




Mobile marketing provides the provision of staying connected with the target audience at all time.

Gone are the days when we used to have one mobile phone in the whole family. Now everyone has their own devices, this has led to the growth of mobile marketing.

 


Types of Mobile Marketing:


There are plenty of channels available for a company to market themselves on mobile. Factors like target audience, budget, and content determines the type of channel though which the advertisement should be done.


Why Mobile Marketing should bed done?



In India only, we had 1,026.37 million active mobile users in the year 2018. Since then, millions of more devices have been added.



This gives scope to the marketers to expand their reach to the target audience. 

Benefits of Mobile marketing :

1) Reach
Mobile marketing helps a company to reach the right customer at the right time. This enables an organization to expand and grow.

2)Personal

Personalized content can be for each mobile user. This can keep the user engaged and further help the business retain its customer.

3)Instant

Through mobile marketing, companies can reach their target audience instantly. It also gives scope to check the reach of their marketing campaign in real-time.

4) Mobile Ecommerce

Most of the online purchases come from mobiles. It is necessary for businesses to leverage this opportunity.

5) Cost-effective

Most of the mobile marketing tools are easy to use and very budget-friendly.

6)Customer engagement 

Through mobile marketing, Businesses can engage with their existing customers by providing personalized offers, customer service, and ease of usability.


Conclusion

A business should definitely enforce mobile marketing as it keeps the customer engaged and provides an opportunity to present personalized content to the customer. 

Nowadays everyone carries a smartphone, A business should tap on this opportunity to grow and expand. Companies should also keep in mind the short and long term objectives and goals while designing marketing campaigns. 


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