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Why Google Failed!

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  Why Google Failed! Why did google failed at social media platform   If there is any company that should have been absolutely won social media and especially in messaging, it is Google. Once think about it, Google have all the required ingredients for success. Most people already have a google account, many of them will sync their contacts with google from Gmail and android. So, Google has idea about their social network, and the company can easily push new services as default apps on Android, attach them in with Gmail and YouTube on the Web that which Google Suite for business and any other activity. They are one of the only companies that have the knowledge of how to build internet services at a really large scale as well as how to build a really great advertising platform, the lifeblood of almost all social app businesses, and yet, they have consistently failed in the category. They have no social media to consider and their messaging apps are getting rebooted every ...

Mobile Marketing

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  Mobile marketing is a marketing strategy which enables a company to reach to its target audience on their mobiles. A company can reach its target audience via SMS, social media, mobile applications, emails, push notification, and websites. Nowadays, Companies try to keep the customer engaged with the brand. For example, Myntra send personalized push notification to its customers through its application which keeps the customer engaged with the brand. Mobile marketing provides the provision of staying connected with the target audience at all time. Gone are the days when we used to have one mobile phone in the whole family. Now everyone has their own devices, this has led to the growth of mobile marketing.   Types of Mobile Marketing: There are plenty of channels available for a company to market themselves on mobile. Factors like target audience, budget, and content determines the type of channel though which the advertisement should be done. Why Mobile Marketing sho...