India's Emerging OTT Market Flourishes Amidst Pandemic
Imagine being under lockdown at the time where there is no Internet or when there is internet but no YouTube or even few years ago where there were no OTT platforms like Netflix, Amazon Prime, Hotstar etc. It must be horrifying, if not for all but atleast for majority of us. Over the past couple of years, OTTs have slowly started becoming a part of our lives. It was gradually penetrating through the middle classes and then this Covid-19 pandemic made sure that it reached to everyone. This pandemic made not stepping out of the force and work from home the new normal and thus gave more time for viewers to spend watching their screens. After days work, people wanted to relax and then the unlimited content on the OTT platforms became their source of entertainment as they provided the variety of content. The OTT Platforms OTT stands for Over-the-top. It is the system which provides entertainment directly to the user's screens. It is like personalized form of entertainment. The growth o