Mobile Marketing
Mobile marketing is a marketing strategy which enables a company to reach to its target audience on their mobiles. A company can reach its target audience via SMS, social media, mobile applications, emails, push notification, and websites. Nowadays, Companies try to keep the customer engaged with the brand. For example, Myntra send personalized push notification to its customers through its application which keeps the customer engaged with the brand. Mobile marketing provides the provision of staying connected with the target audience at all time. Gone are the days when we used to have one mobile phone in the whole family. Now everyone has their own devices, this has led to the growth of mobile marketing. Types of Mobile Marketing: There are plenty of channels available for a company to market themselves on mobile. Factors like target audience, budget, and content determines the type of channel though which the advertisement should be done. Why Mobile Marketing should bed d