Moment Marketing
Moment Marketing: Capturing Moments & Creating a Presence. Marketing is a fast-paced field. In order to stand out, you have no choice but to catch up with the trends and come up with something that is innovative, creative and out of the box. Long gone is the era of static marketing where campaigns and strategies were planned out weeks or even months ahead. It's all about living in the moment in today's world and that is where moment marketing comes in. What is MOMENT MARKETING? According to Google, “Moment Marketing” is the ability to take advantage of an event to deliver relevantly and related, seemingly spontaneous, and often fleeting interaction with customers in real-time. Moment Marketing seems to be the new buzzword. Brands are leveraging every opportunity to associate with trending moments by cashing in on memorable moments. For example: Binod is currently the trend which is spread like a wildfire and companies are leveraging...