Moment Marketing


 Moment Marketing:  Capturing Moments & Creating  a Presence.


Marketing is a fast-paced field.

 In order to stand out, you have no choice but to catch up with the trends and come up with something that is innovative, creative and out of the box.
 Long gone is the era of static marketing where campaigns and strategies were planned out weeks or even months ahead.
 It's all about living in the moment in today's world and that is where moment marketing comes in.

What is MOMENT MARKETING?

According to Google, “Moment Marketing” is the ability to take advantage of an event to deliver relevantly and related, seemingly spontaneous, and often fleeting interaction with customers in real-time.

Moment Marketing seems to be the new buzzword.
Brands are leveraging every opportunity to associate with trending moments by cashing in on memorable moments.

For example:
Binod is currently the trend which is spread like a wildfire and companies are leveraging  this by creating their presence on social media.



2 Reasons for using Moment Marketing

How consumers feel about your brand, can change in a moment, which is why moment marketing is so important.


 Captures user attention at the right moment.
It is difficult to reach your target audience because people have short attention time. Not only you have to reach your target market at the right moment but also need to create a message that’s to the point and easy for the user to understand. With the moment market, you create your presence at the right moment to your target audience.

Build brand awareness for every company size.
With moment marketing, you can increase brand awareness among your target audience. Building brand awareness can help your company stay top of mind for the users in I want to know moments, which is helpful for when they enter an I want to buy a moment.


4 points to remember in Moment Marketing


 Be Ready
During 2013 super bowl, an unexpected power outage stopped play for nearly 30 minutes. This could’ve been disastrous for advertisers.


Yet, there were some social media marketers who seized the moment. Oreo was the winner when its team tweeted “ POWER OUT? NO PROBLEM. YOU CAN STILL DUNK IN DARK”

So moment marketing  is all about being proactive of what is going around the globe and use it as a means of advertising.


Flat Hierarchy
Moment Marketing will fail if you have a long drawn list of approvers for every social media post that goes out. 
It's all about getting it out there in real-time.A small yet empowered team with either super quick and nonexistent sign-offs is the key.

Having a friendly conversation with brands
This is a frequently used tactic where 2 or more from the same industry can indulge in a friendly conversation with each other.




There are various examples of brands using this tactic including telecom companies in India.
An engaging conversation is useful to attract the audience and keep them engage.

 
  Be Witty
It is good to be witty and post content that can be fun, to ensure better success of the moment.
However, brands should remember that the content does not harm the sentiment of anyone, and is in line with the brand’s value.


Conclusion

Moment marketing is ones of the best  way to get attention and connect with an audience.

But in to be successful in this, you need to recognize the perfect opportunity and pair it with timely content.

So are you ready and proactive enough to step onto moment marketing?

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