Experiential Marketing

 

Experiential Marketing



What Exactly is an experience is?

An Experience = How we learn about life, Stimulation of all the senses, The act of discovery, A reason to Believe.

The experience could be all the above things and none of these things. Experiences are undefinable. But they are also super personal and that is the power of them. One thing we can all agree on is that first experience is the most memorable and powerful.

How does Defining experiences relate to advertising?

Experiential marketing is a technique that creates experiences between brands and consumers. This marketing strategy helps the customer in engaging and creating a real-life experience that will be remembered. It creates an impression of the product or service in the minds of consumer.



Some examples of Experiential marketing


CERAGEM

It is the machine for your internal healing. So, what is their marketing strategy? They invite customers to their center and ask you to experience their service for free for 2 months or till you get satisfied from their machine. They have like 50 machines in their center. People go their and have the experience of the machine. Actually, what happens there is because of their free service, the center is always crowded. So, the potential customer buys the machine as he experienced it and felt satisfied.

 

 

 

COCA COLA

It started a new campaign in USA which id “HUG ME” campaign. They place a big can at certain center’s, on which “Hug Me” was written. Whenever someone hug that can, Can will turn that hug into a coke. i.e. a free coke can is given to the customer from the machine.


 

DUBAI TOURISM

This company release a experiential video. They show us video of plane jumping experience, the excitement video of top to bottom. They made in now available in VR because of that customers can experience in more depth. So, people who wants to experience it in real life, they will go there and experience it. Which means they will buy their service.

 

 

MACY’S store in LONDON

It uses Magic Mirror to give customers a virtualized changing room experience. Macy's shoppers can check their look in a "magic mirror" in a fitting room with the help of touchscreen computing.

They arranged a large mirror which is linked to a touchscreen tablet computer and allows visitors in the store to scroll through their options and choose which they like, then they can digitally "try on" clothes in the mirror. They can even get quick feedback from their friends by posting their image in Facebook or by sending it as a text or email.

 

 

CAR SHOWROOMS

Many car showrooms give test drives so that it creates an experience to the customer.


 

LIPTON ICE TEA “MISTING POINTS”

As part of this campaign they placed “Misting Points” at different places in Sydney. With a simple line “Press here to cool down” written on the machine. Lipton Ice Tea misting stations are established with the idea of bringing the real refreshment to life of users on the streets of Sydney.



 

These are some examples of experiential marketing. Differentiating a brand from its competitors today is harder, this strategy plays a key role in brand experience which can be considered as the edge over the competitors. This experience may give more memorable moments to the customer which helps in creating the strong image about the company in the mind of customer. Experiential marketing is the future of Advertising. Hope you all enjoyed the article. Thankyou


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