GUERRILLA MARKETING

 

GUERRILLA MARKETING

 

 

    If a business is using only traditional marketing then they are missing out on an incredible valuable opportunity to get more attention and generate more leads, customers and sales. By this article you will be knowing what exactly Guerrilla marketing is and how it works?

    Guerrilla Marketing isn’t new! Yet it still, after all these years one of the misunderstood and underused marketing strategies available to today’s modern marketer. It was offered up as an alternative to more traditional or conventional kind of marketing.

 

What exactly Guerrilla marketing is! And what does it mean to a business?

    Guerrilla marketing started a way back in 1984 when American business writer Jay Conrad published a book of the same. He described in his book that this kind of marketing strategy focus on taking the customer/viewer with surprise by creating a strong and eventually creating a massive buzz through a word-of-mouth. Now after 3 decades guerrilla marketing has been used to sell almost everything from soaps to movies to pizzas.

    It is type of marketing that does not look or feel or even seem like marketing at all. It could be interesting packaging that makes you to do a double-take, really kind of appreciate and sort of getting confused or excited or at least interested in what’s even going on. It can also be in any kind of media style like text, image, video or anything.

 

Few examples of Guerrilla marketing!

McDonald

McDonald's implemented guerrilla marketing numerous times across the globe and became a great example of a market leader in the fast food. McDonald's has wisely used the advantage of simple and common elements on the streets to showcase their french fries, coffee and chicken nuggets with dipping sauces.

 

GoldToe

GoldToe in 2010, to celebrate the launch of its newest shirts and underwear in 2010, dressed up famous Statues in New York City with their t-shirts and underwear. This event took place during New York Fashion Week, but that did not grab the attention with this. But as a surprise, the most eye catching and engagement of audience came when the famous Wall Street Bull was wrapped in a hilariously oversized pair of tighty whities.

 

 

 

KitKat

KitKat launched a park bench as a part of their ad campaign where they painted those park benches like unwrapped KitKat. This was a really creative and easy use of guerrilla marketing. The brand awareness for KitKat has been increased and the repainting park benches similar to candy bar was done with low cost. I’m sure after I was sitting on that park bench, I would grab a bar.

 

 

Mr. Clean

One of the stripes of the crosswalk is painted bright white, while the others are covered by mud, The Mr. Clean logo was placed at the bottom of that stripe is a unique way to highlight their product. Seeing the Mr. Clean difference is a big part of their overall advertising, and this picture clearly implies that to anyone who walks over it will notice and remember the brand as well as product.

 

 

IBM

IBM is committed itself in creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy worked together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread this thinking, Ogilvy the advertising agency created outdoor advertising with a purpose, they recreated a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city citizens as well.

 

 

‘IT’ Movie

In 2017, Village Roadshow deployed a weird drive to promote the horror flick, IT was deployed by agency called Village Roadshow. This promotion is one of the brain child of Mr. Glasses. It was to tie red balloons to storm water drains. Alongside the drains there was the message written, ‘IT IS CLOSER THAN YOU THINK. #ITMOVIE IN CINEMAS SEPTEMBER 7’. This marketing strategy by the agency went viral globally. The red balloon has played a prominent role not only in the movie, IT but also in its marketing as mentioned above.

 

 

Copenhagen Zoo

The Copenhagen Zoo has covered a local bus in a custom design (snake on bus), which catches eyes all over the city. The campaign was successful and attracted more people to go to the Copenhagen Zoo. This helped the zoo for becoming one of the most visited locations in the country in 2010.

 

 

These are few examples which create a memorable image in customers/viewers mind with the help of Guerrilla marketing. There are hundreds of examples or ideas which are implemented by companies using Guerrilla marketing. When a company wants to market its brand with low cost and high penetration, it is one of the best marketing strategies which can be implemented. Hope you all enjoyed the article. Thank you