Why Google Failed!

 

Why Google Failed!

Why did google failed at social media platform

 




If there is any company that should have been absolutely won social media and especially in messaging, it is Google. Once think about it, Google have all the required ingredients for success. Most people already have a google account, many of them will sync their contacts with google from Gmail and android. So, Google has idea about their social network, and the company can easily push new services as default apps on Android, attach them in with Gmail and YouTube on the Web that which Google Suite for business and any other activity. They are one of the only companies that have the knowledge of how to build internet services at a really large scale as well as how to build a really great advertising platform, the lifeblood of almost all social app businesses, and yet, they have consistently failed in the category. They have no social media to consider and their messaging apps are getting rebooted every year or two.

 

Now let’s talk about how and why Google has failed so spectacularly at social apps.  Let’s have a quick timeline.

 

Below are all Google’s attempts at building messaging and calling apps and attempts at building social media networks and as the internet history

 



 

You can notice the point that none of these ever became truly popular except Google+ as a meme for how not to build a social media app. This timeline shows us two things very clearly. First it is apparent that Google’s failure is not because of lack of trying. They have tried but failed again and again at both. Second it is very obvious that how late Google was to every major social trend. like, Social Media.

 

For example, after years of fumbling around with side projects like Orkut and Google Buzz, they finally joined the fight in earnest in 2011 with their Facebook competitor, Google Plus. Problem which they faced at that time is Facebook was 7 years old at that time and even Twitter was 5. Google plus launched the year as Snapchat, which attracted the whole new generation of Social media. It clearly focused entirely on smartphone users with AR stickers and Spontaneous, self-destructing video content, but Google Plus was still trying to emulate Facebook from a generation ago.

 



 

Google was also late to take messaging seriously. It’s first smartphone focused chat product was Hangouts. After they finally saperated it from Google Plus in 2013. But you know who had been won them to this market by then?  Every one! WhatsApp, Viber, iMessage, WeChat etc everyone launched dedicated high-quality mobile-first services years before Google.

 



 

Google was then also late to the insanely popular stickers to advanced stuff like money transfers that is really popular in Asia with WeChat and Line etc. They were even spectacularly late to business communications.



 

This all points state the fact that Google leadership doesn’t really have a strong vision for social media apps. It seems like their complete corporate culture, and the DNA of the company is fine-tuned to build tools and utilities. Google search, Gmail, Maps, Docs, Drive, Chrome, ChromeOS, Google Assistant all of their successful in-house solutions. They help you in getting stuff done, not socialize, and build communities.

 



 

Google is only halfway successful social platform in YouTube, which they acquired but not build in-house.

 



 

Google maybe without any real visionary leaders in this domain that can predict or invent the next social trends the company is always running after the last the social trend which somebody else has already introduced to the market and by the time they catch up with that, the market has moved on to the updated next thing, they are again too late, they did not kill the userbase so they killed the service and they start from zero. Which start this whole cycle again and again.

 

So, these are the reasons why Google failed at social media. Hope you all liked the article. Thank you.


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