Why Google Failed!

 

Why Google Failed!

Why did google failed at social media platform

 




If there is any company that should have been absolutely won social media and especially in messaging, it is Google. Once think about it, Google have all the required ingredients for success. Most people already have a google account, many of them will sync their contacts with google from Gmail and android. So, Google has idea about their social network, and the company can easily push new services as default apps on Android, attach them in with Gmail and YouTube on the Web that which Google Suite for business and any other activity. They are one of the only companies that have the knowledge of how to build internet services at a really large scale as well as how to build a really great advertising platform, the lifeblood of almost all social app businesses, and yet, they have consistently failed in the category. They have no social media to consider and their messaging apps are getting rebooted every year or two.

 

Now let’s talk about how and why Google has failed so spectacularly at social apps.  Let’s have a quick timeline.

 

Below are all Google’s attempts at building messaging and calling apps and attempts at building social media networks and as the internet history

 



 

You can notice the point that none of these ever became truly popular except Google+ as a meme for how not to build a social media app. This timeline shows us two things very clearly. First it is apparent that Google’s failure is not because of lack of trying. They have tried but failed again and again at both. Second it is very obvious that how late Google was to every major social trend. like, Social Media.

 

For example, after years of fumbling around with side projects like Orkut and Google Buzz, they finally joined the fight in earnest in 2011 with their Facebook competitor, Google Plus. Problem which they faced at that time is Facebook was 7 years old at that time and even Twitter was 5. Google plus launched the year as Snapchat, which attracted the whole new generation of Social media. It clearly focused entirely on smartphone users with AR stickers and Spontaneous, self-destructing video content, but Google Plus was still trying to emulate Facebook from a generation ago.

 



 

Google was also late to take messaging seriously. It’s first smartphone focused chat product was Hangouts. After they finally saperated it from Google Plus in 2013. But you know who had been won them to this market by then?  Every one! WhatsApp, Viber, iMessage, WeChat etc everyone launched dedicated high-quality mobile-first services years before Google.

 



 

Google was then also late to the insanely popular stickers to advanced stuff like money transfers that is really popular in Asia with WeChat and Line etc. They were even spectacularly late to business communications.



 

This all points state the fact that Google leadership doesn’t really have a strong vision for social media apps. It seems like their complete corporate culture, and the DNA of the company is fine-tuned to build tools and utilities. Google search, Gmail, Maps, Docs, Drive, Chrome, ChromeOS, Google Assistant all of their successful in-house solutions. They help you in getting stuff done, not socialize, and build communities.

 



 

Google is only halfway successful social platform in YouTube, which they acquired but not build in-house.

 



 

Google maybe without any real visionary leaders in this domain that can predict or invent the next social trends the company is always running after the last the social trend which somebody else has already introduced to the market and by the time they catch up with that, the market has moved on to the updated next thing, they are again too late, they did not kill the userbase so they killed the service and they start from zero. Which start this whole cycle again and again.

 

So, these are the reasons why Google failed at social media. Hope you all liked the article. Thank you.


Comments

Post a Comment

Popular posts from this blog

Socio-Economic Classification

Image
SEC Classification  The  SEC Classification is the classification or grouping of Indian consumers on the basis of certain specifications.  Traditionally the two parameters or specifications used to classify or group consumers were: Education and income of an individual The Urban SEC grid: The SEC functions according to its Grid. In the urban grid, there are 8 classified educations and occupations, that are: In the above table, it’s classified into three classes that are upper, middle, and lower classes.  The upper class is from A1 to B1  T he middle class is from B2 and C and the lower class is from D to E2. The Rural SEC Grid: However, in the rural SEC Grid, the population is categorized in sections like R1, R2, R3, and R4 based on the education of an individual. New Consumer Classification System (NCCS) However, Market Research Users Council, India (MRUC) has presented a new classification known as New Consumer Classification System (NCCS) which calculates Household Preimmunises In
Read more

Experiential Marketing

Image
  Experiential Marketing What Exactly is an experience is? An Experience = How we learn about life, Stimulation of all the senses, The act of discovery, A reason to Believe. The experience could be all the above things and none of these things. Experiences are undefinable. But they are also super personal and that is the power of them. One thing we can all agree on is that first experience is the most memorable and powerful. How does Defining experiences relate to advertising? Experiential marketing is a technique that creates experiences between brands and consumers. This marketing strategy helps the customer in engaging and creating a real-life experience that will be remembered. It creates an impres sion of the product or service in the minds of consumer. Some examples of Experiential marketing CERAGEM It is the machine for your internal healing. So, what is their marketing strategy? They invite customers to their center and ask you to experience their service for fr
Read more

GUERRILLA MARKETING

Image
  GUERRILLA MARKETING          If a business is using only traditional marketing then they are missing out on an incredible valuable opportunity to get more attention and generate more leads, customers and sales. By this article you will be knowing what exactly Guerrilla marketing is and how it works?      Guerrilla Marketing isn’t new! Yet it still, after all these years one of the misunderstood and underused marketing strategies available to today’s modern marketer. It was offered up as an alternative to more traditional or conventional kind of marketing.   What exactly Guerrilla marketing is! And what does it mean to a business?      Guerrilla marketing started a way back in 1984 when American business writer Jay Conrad published a book of the same. He described in his book that this kind of marketing strategy focus on taking the customer/viewer with surprise by creating a strong and eventually creating a massive buzz through a word-of-mouth. Now after 3 decades guer
Read more