Within Limits - Knowledge That Keeps You Happy From Within

  Why Google Failed! Why did google failed at social media platform   If there is any company that should have been absolutely won social media and especially in messaging, it is Google. Once think about it, Google have all the required ingredients for success. Most people already have a google account, many of them will sync their contacts with google from Gmail and android. So, Google has idea about their social network, and the company can easily push new services as default apps on Android, attach them in with Gmail and YouTube on the Web that which Google Suite for business and any other activity. They are one of the only companies that have the knowledge of how to build internet services at a really large scale as well as how to build a really great advertising platform, the lifeblood of almost all social app businesses, and yet, they have consistently failed in the category. They have no social media to consider and their messaging apps are getting rebooted every year or t

  Mobile marketing is a marketing strategy which enables a company to reach to its target audience on their mobiles. A company can reach its target audience via SMS, social media, mobile applications, emails, push notification, and websites. Nowadays, Companies try to keep the customer engaged with the brand. For example, Myntra send personalized push notification to its customers through its application which keeps the customer engaged with the brand. Mobile marketing provides the provision of staying connected with the target audience at all time. Gone are the days when we used to have one mobile phone in the whole family. Now everyone has their own devices, this has led to the growth of mobile marketing.   Types of Mobile Marketing: There are plenty of channels available for a company to market themselves on mobile. Factors like target audience, budget, and content determines the type of channel though which the advertisement should be done. Why Mobile Marketing should bed d

 Wanted to have glimpse marketing concepts and  techniques...?🤔 missing any interesting concepts..?👩‍💻💻👨‍💻 Something easy and feasible you required right ...?👍👇 And yeah, we got our audience pulse  during this pandemic time and here we are presenting you Within Limits - Knowledge that keeps you happy from within 1) Marketing 2) Strategic Planning Gap 3)Global marketing 4)Experiential marketing 5)Why Google Failed ? 6) Inbound marketing 7)Strategic Planning gap

 Affiliate Marketing Wake up early. Drive to the office, roads jammed with other half-asleep commuters. Slog through excel sheets and emails till five o’clock. Sounds exhausting? What if,  you could earn money at any moment by being within the boundary of your home. That’s the concept behind affiliate marketing. What is Affiliate Marketing? Affiliate marketing is simply an activity in which a person (affiliate) earns a commission for marketing a company’s products. Objectives of affiliate marketing: The objective behind affiliate marketing is simply that you market other people’s products, often through an affiliate network, and earning a commission if your audience ends up buying it through the channel you have provided. It comes under Revenue sharing. If a company have a product and want to increase their revenue, they tend to offer an incentive through an affiliate program. On the other hand, if you do not have a product and want to earn money, then you can become an affilia

Imagine being under lockdown at the time where there is no Internet or when there is internet but no YouTube or even few years ago where there were no OTT platforms like Netflix, Amazon Prime, Hotstar etc. It must be horrifying, if not for all but atleast for majority of us. Over the past couple of years, OTTs have slowly started becoming a part of our lives. It was gradually penetrating through the middle classes and then this Covid-19 pandemic made sure that it reached to everyone.  This pandemic made not stepping out of the force and work from home the new normal and thus gave more time for viewers to spend watching their screens. After days work, people wanted to relax and then the unlimited content on the OTT platforms became their source of entertainment as they provided the variety of content. The OTT Platforms OTT stands for Over-the-top. It is the system which provides entertainment directly to the user's screens. It is like personalized form of entertainment. The growth o

  Moment Marketing:  Capturing Moments & Creating  a Presence. Marketing is a fast-paced field.  In order to stand out, you have no choice but to catch up with the trends and come up with something that is innovative, creative and out of the box.  Long gone is the era of static marketing where campaigns and strategies were planned out weeks or even months ahead.  It's all about living in the moment in today's world and that is where moment marketing comes in. What is MOMENT MARKETING? According to Google, “Moment Marketing” is the ability to take advantage of an event to deliver relevantly and related, seemingly spontaneous, and often fleeting interaction with customers in real-time. Moment Marketing seems to be the new buzzword. Brands are leveraging every opportunity to associate with trending moments by cashing in on memorable moments. For example: Binod is currently the trend which is spread like a wildfire and companies are leveraging  this by creating their p

CRAZY STARTING Of POPULAR WEBSITES AN D APPLICATIONS     YOUTUBE – Was a Dating App   This has emerged in a humble garage in Silicon Valley where 3 PayPal employs - Chad Hurley, Steve Chen and jawed Karim. all in their 20s we’re kicking around ideas for a new business, what they came up with is a simple make it easy to share personal video with friends. In May of 2005 when they launched the site, they weren’t really sure if that was going to work the lofty goals, back then it was just to try to create a solution to more of a technical problem about how to make it possible to share videos online. But months in the site, it had zero traffic so they repositioned themselves as a dating site. They created posts on  Craigslist  asking attractive females to upload videos of themselves to YouTube in exchange of an $100 reward. Difficulty in finding sufficient dating videos led to a change in the plans, they decided to accept uploads of any type of video.   FACEBOOK - Was F

We are all very much familiar with the word “Brand” but do we really know what it is actually. Is it just the name of the company or is just defined by the logo? We always tend to compare and talk which brand is better. Don’t we? But are we really talking about the specifics or are we just going with the popular perception. So what is a ‘brand’ basically? Let’s see!  What is a Brand? Brand is a name developed for a product or service to successfully connect with the customers and distinguish the product / service from the other alternatives in the market with unique symbol, logo, phrase, mark etc. In the earlier days, brand was just referred to the company’s logo or may be even their tagline and nothing more. Over the years, it has evolved a lot. Though even today its primary strength is the logo and name, but it has included other aspects and has become more dynamic in nature. A brand now provides the audience everything the company does or can do. It also conveys the core values of