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Controversial Marketing

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Controversy always attracts attention. People are easily attracted to anything where there is a divide and they tend to take a stand. Even companies can sometimes take this path. They can choose a latest controversial topic and then advertise by trying to support one side, which definitely catches the consumer’s eyeballs. Controversial marketing involves high risks. If it successful it gives an enormous advantage to the company in terms of sales and brand value but if it goes wrong, then even the sales and brand value go down the slope. Hence companies threading this path should maintain a fine line. One wrong mistake and it will cause serious damage to the company and it might take years to undo it. Few famous examples of controversial marketing campaigns Nike In 2018, Nike selected Colin Kaepernick, American Football player and civil rights activist as the brand ambassador for its new international marketing campaign. Kaepernick, from 2016 has been fighting for rights of Af
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Qualcomm's marketing mix for its Snapdragon processor

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Qualcomm  is an American based multinational corporation which was  incorporated in Delaware and is headquartered at San Diego, California . Qualcomm manufactures its Snapdragon processor for mobile industry. Snapdragon chips are not just specifically made for expensive flagship smartphones. It has a bigger portfolio of processors built for various mobiles at different prices. There is a fair difference between the processors according to the need and budget of the consumer. Qualcomm is not the only company manufacturing flagship processors. It competes with Samsung Exynos, Huawei’s Kirin, and Intel. But Snapdragon has been leading the Mobile processor industry with its variety of products at the different price ranges. The company earns a major portion of its revenues from manufacturing chips. The company is mainly into Research and development. It was established in the year 1985 and was the first company to step into CDMA technology. Qualcomm is one of the leading companies in th
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GUERRILLA MARKETING

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  GUERRILLA MARKETING          If a business is using only traditional marketing then they are missing out on an incredible valuable opportunity to get more attention and generate more leads, customers and sales. By this article you will be knowing what exactly Guerrilla marketing is and how it works?      Guerrilla Marketing isn’t new! Yet it still, after all these years one of the misunderstood and underused marketing strategies available to today’s modern marketer. It was offered up as an alternative to more traditional or conventional kind of marketing.   What exactly Guerrilla marketing is! And what does it mean to a business?      Guerrilla marketing started a way back in 1984 when American business writer Jay Conrad published a book of the same. He described in his book that this kind of marketing strategy focus on taking the customer/viewer with surprise by creating a strong and eventually creating a massive buzz through a word-of-mouth. Now after 3 decades guer
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Global Marketing

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Global marketing, as the name suggests primarily involves about selling a product in the international market. Every country (or a region) is different from one another. Same strategies might not work everywhere. Hence it requires for the companies to plan and promote their products differently in different countries / regions. There are various strategies a company can use to market their product globally. Various options to enter into Global Market Earlier only large companies who could afford to transport their goods overseas and also had the capital to maintain offices abroad where able to market and sell their products internationally. But with the advent of internet and also improvements in transportation technology, even medium and small companies are also venturing abroad and started taking active part in global marketing. With the latest technologies like Data analytics and AI, companies are able to find and segment their target market anywhere in the world. In this era of
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Trending topics of 2020 in personal branding

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  Trending topics of 2020 in personal branding Spotlighting the ongoing era, this year 2020 begin with the celebrations for New year and as usual the world was running in coordination with the time.  The things all around seem to be happening intact.  The question that arises is what all was trending all around The share value of certain industry rallied up, some were facing downfall, the financial budget was announced by our honorable Finance minister, and henceforth. Meanwhile entire world was running with the basics, “Wuhan”, before the beginning of this year was facing a great disaster- “COVID-19”. Since November 2019, this disease which spreads by touching or being in contact with the infected person, also known as “Corona Virus” started spreading like a wildfire.  In the beginning some hundreds of people were infected only in “Wuhan”, but now the whole world is suffering from this pandemic and the graph has reached the apex, i.e., now around millions of people are been infecte
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